Vw Amarok Ad Campaign

VW Amarok Ad campaign

by

bensonbrown

To launch the new VW Amarok in the UK VW has decided to do something different to resemble the uniqueness of the vehicle. Volkswagen has launched a Knowledge is Power integrated campaign, which includes outdoor, press, online as well as retail activity. Also in the marketing mix are social media and mobile campaigns.

The Amarok is a midsized pickup truck based on the same platform as the Volkswagen Touareg

and is classed as a Volkswagen Commercial Vehicle. It is available as a single and double cab model, in the UK it is only available as a double cab at the moment. The Amarok is available with either rear wheel drive or VWs 4motion four wheel drive system.

The Amarok went on sale on the 9th of May 2011 and the integrated marketing campaign went live at the same time. Online features include a 360 degree viewer and films which demonstrate the Volkswagen Amarok’s power, including being used to demolish a 140 tonne steel tower, work normally completed by a 40 tonne excavator.The Amarok went on sale on the 9th of May 2011 and the integrated marketing campaign went live at the same time. Online features include a 360 degree viewer and films which demonstrate the Volkswagen Amarok’s power, including being used to demolish a 140 tonne steel tower, work normally completed by a 40 tonne excavator. Mark Hopkins, Marketing Communications Manager, Volkswagen Commercial Vehicles UK, said: “The new Amarok is packed with power and intelligence, and brings Volkswagen standards of quality and efficiency to the pick-up market. We wanted to achieve something extraordinary to demonstrate this for its launch, and by working with the right experts and taking a scientific approach to demolishing a 67 metre steel chimney, we’ve shown the maximum strength and power of the Amarok.”Mark Hopkins, Marketing Communications Manager, Volkswagen Commercial Vehicles UK, said: “The new Amarok is packed with power and intelligence, and brings Volkswagen standards of quality and efficiency to the pick-up market. We wanted to achieve something extraordinary to demonstrate this for its launch, and by working with the right experts and taking a scientific approach to demolishing a 67 metre steel chimney, we’ve shown the maximum strength and power of the Amarok.” The Amarok is going head to head with the established Toyota Hilux, Nissan Navara and Mitsubishi Triton. The Amarok is available in three trim levels and prices start from 21,343.The Amarok is going head to head with the established Toyota Hilux, Nissan Navara and Mitsubishi Triton. The Amarok is available in three trim levels and prices start from 21,343.

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Volkswagen Touareg

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